Mock & Proper - Logo and Social Media Ads
Mock & Proper is a new brand making its own line of low or no alcohol wines and fine spirits. The goal is to reach a broader audience with something that feels elevated but doesn’t come with the usual baggage of drinking, or the stuffiness of other alcohol brands.
Market Research
Objective:
Develop an effective logo and social media ads that showcase a social and sensory drink that fits a healthier lifestyle.
Target Audience:
people in their late 20s to early 40s. Health-conscious, socially active, digitally engaged, into good design and better life choices. Young professionals, creatives, and wellness types who still want the ritual of a drink without the aftereffects.
Deliverables
A logo design
5 social media advertisements
Outcome
The final campaign successfully establishes Mock & Proper as a distinctive presence within the growing non-alcoholic beverage market. By combining refined visual elements with an irreverent tone, the designs reinforce the brand’s unique balance of sophistication and personality.